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My design process
My design process
My design process
Every product is different, but good design always starts with listening. My approach is thoughtful, iterative, and grounded in user needs and business goals.
01
Understand
I start by digging into the problem space — whether that’s reviewing stakeholder requirements, auditing existing products, or identifying pain points through user conversations.
01
Understand
I start by digging into the problem space — whether that’s reviewing stakeholder requirements, auditing existing products, or identifying pain points through user conversations.
01
Understand
I start by digging into the problem space — whether that’s reviewing stakeholder requirements, auditing existing products, or identifying pain points through user conversations.
02
Research
When timelines allow, I lean on user research to understand real behaviors, motivations, and friction. I’ve conducted 1:1 interviews, surveys, and even card sorting to make sure decisions are backed by data.
02
Research
When timelines allow, I lean on user research to understand real behaviors, motivations, and friction. I’ve conducted 1:1 interviews, surveys, and even card sorting to make sure decisions are backed by data.
02
Research
When timelines allow, I lean on user research to understand real behaviors, motivations, and friction. I’ve conducted 1:1 interviews, surveys, and even card sorting to make sure decisions are backed by data.
03
Define
Here, I synthesize findings into clear problems to solve. I align with product managers and devs to scope what’s feasible and impactful.
03
Define
Here, I synthesize findings into clear problems to solve. I align with product managers and devs to scope what’s feasible and impactful.
03
Define
Here, I synthesize findings into clear problems to solve. I align with product managers and devs to scope what’s feasible and impactful.
04
Ideate & Design
This is where things get visual. I explore different solutions through wireframes, low-fi sketches, and interactive prototypes. Design isn’t a straight line — I embrace iteration and feedback loops early on.
04
Ideate & Design
This is where things get visual. I explore different solutions through wireframes, low-fi sketches, and interactive prototypes. Design isn’t a straight line — I embrace iteration and feedback loops early on.
04
Ideate & Design
This is where things get visual. I explore different solutions through wireframes, low-fi sketches, and interactive prototypes. Design isn’t a straight line — I embrace iteration and feedback loops early on.
05
Test & Iterate
Where possible, I test designs with users or share them with internal teams for fast feedback. I use feedback to refine and simplify.
05
Test & Iterate
Where possible, I test designs with users or share them with internal teams for fast feedback. I use feedback to refine and simplify.
05
Test & Iterate
Where possible, I test designs with users or share them with internal teams for fast feedback. I use feedback to refine and simplify.
06
Deliver
I prep designs for dev handoff — with annotations, edge cases, and design system specs when needed. I collaborate closely with developers to make sure the experience stays intact.
06
Deliver
I prep designs for dev handoff — with annotations, edge cases, and design system specs when needed. I collaborate closely with developers to make sure the experience stays intact.
06
Deliver
I prep designs for dev handoff — with annotations, edge cases, and design system specs when needed. I collaborate closely with developers to make sure the experience stays intact.
07
Reflect
Once the product ships, I look at what worked and what didn’t. I track engagement metrics, user behavior, and support feedback to find opportunities for improvement.
07
Reflect
Once the product ships, I look at what worked and what didn’t. I track engagement metrics, user behavior, and support feedback to find opportunities for improvement.
07
Reflect
Once the product ships, I look at what worked and what didn’t. I track engagement metrics, user behavior, and support feedback to find opportunities for improvement.